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Bodega Coast Design & Marketing 800-801-1773
.. specializes in website design and 'white hat' search-engine optimization (SEO) services for small businesses and professionals. My goal is simple – to successfully bring new customers and higher sales to any business that genuinely wants to do better. 'Successfully' means presenting your products or services to people in a way that motivates them to walk into your store ready to buy, order from you online, or phone you to make a purchase. I work only with small and medium-sized businesses because they're the smartest and most focused part of the American economy. Their owners are motivated to succeed for the best of reasons – to have their homes, raise their families, and to make a good life for themselves. Bodega's reason for being is to help you have a more successful business, and to see your goals and dreams realized. I'm easy to contact. Anytime that you'd like to talk, just call my toll-free number or send an email to mackenzie@bodegacoast.com. If we get the chance to work together, you'll have my private cell-phone numbers and email addresses. * * * * *
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| Q: | I run a retail business, selling to people in person, not through the Web. Can you really bring more shoppers into my store? | ||
| A: |
Yes, and not just bring them through the front door,
but have them arrive with a purchase already in mind.
Most of the sales that begin with someone searching for a product online,
end with them buying that product at a local store
('most' means 65-80%, depending on the type of product).
This is called "Research online, Buy offline", and has been a rapidly growing trend for the last three years. Because of the capital-R recession, the novelty of ordering "tweezers from Timbuktu" is finally wearing off, but many people are using the Web to save time and energy (and gasoline) by finding a local source for the products and services they use in their everyday lives. | ||
| Q: | I've read that 'search engine optimization' can help increase my over-the-Web sales. How true is that? | ||
| A: | Very true, when optimization is done competently it can improve your online sales tremendously, as well as boost over-the-phone orders and retail-store purchases. It does all of that by making your products easier to find by those people who are the most eager, and able, to buy them. | ||
| Q: | And 'white hat' SEO means ... ? | ||
| A: | ... that I use only those practices and techniques that fall within the 'fair play' guidelines recommended by Google and the other main search-engines. I've never used any of the shady practices or 'black-hat' tricks that have been penalized or banned by the search-engines. And never will. | ||
| Q: | I'd like to try some search-engine improvements on my current site, but I just opened an estimate from one of your competitors that has way too many zeros in it. Do I need to empty my checking account to enlist your help? | ||
| A: | No, never, my services are affordable by everyday small and medium-sized businesses, most of whom have limited budgets for marketing. You deserve the results that you'd like, at a price that works. And the best return for your money that's possible. | ||
| Q: | Do you ever have special discounts, or do any in-trade work? | ||
| A: | Actually, sometimes yes, for selected business-types or specific products. Please ask me about it when we first talk. | ||
