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Bodega Coast Design & Marketing
800-801-1773

.. specializes in website design and 'white hat' search-engine optimization (SEO) services for small businesses and professionals. My goal is simple – to successfully bring new customers and higher sales to any business that genuinely wants to do better. 'Successfully' means presenting your products or services to people in a way that motivates them to walk into your store ready to buy, order from you online, or phone you to make a purchase.

I work only with small and medium-sized businesses because they're the smartest and most focused part of the American economy. Their owners are motivated to succeed for the best of reasons – to have their homes, raise their families, and to make a good life for themselves. Bodega's reason for being is to help you have a more successful business, and to see your goals and dreams realized.

I'm easy to contact. Anytime that you'd like to talk, just call my toll-free number or send an email to mackenzie@bodegacoast.com. If we get the chance to work together, you'll have my private cell-phone numbers and email addresses.

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Common Questions

Q:   I run a retail business, selling to people in person, not through the Web. Can you really bring more shoppers into my store?
A: Yes, and not just bring them through the front door, but have them arrive with a purchase already in mind. Most of the sales that begin with someone searching for a product online, end with them buying that product at a local store ('most' means 65-80%, depending on the type of product).

This is called "Research online, Buy offline", and has been a rapidly growing trend for the last three years. Because of the capital-R recession, the novelty of ordering "tweezers from Timbuktu" is finally wearing off, but many people are using the Web to save time and energy (and gasoline) by finding a local source for the products and services they use in their everyday lives.
 
Q:   I've read that 'search engine optimization' can help increase my over-the-Web sales. How true is that?
A: Very true, when optimization is done competently it can improve your online sales tremendously, as well as boost over-the-phone orders and retail-store purchases. It does all of that by making your products easier to find by those people who are the most eager, and able, to buy them.
 
Q:   And 'white hat' SEO means ... ?
A: ... that I use only those practices and techniques that fall within the 'fair play' guidelines recommended by Google and the other main search-engines. I've never used any of the shady practices or 'black-hat' tricks that have been penalized or banned by the search-engines. And never will.
 
Q:   I'd like to try some search-engine improvements on my current site, but I just opened an estimate from one of your competitors that has way too many zeros in it. Do I need to empty my checking account to enlist your help?
A: No, never, my services are affordable by everyday small and medium-sized businesses, most of whom have limited budgets for marketing. You deserve the results that you'd like, at a price that works. And the best return for your money that's possible.
 
Q:   Do you ever have special discounts, or do any in-trade work?
A: Actually, sometimes yes, for selected business-types or specific products. Please ask me about it when we first talk.
 

Bodega Coast Design & Marketing
708 Gravenstein Hwy North, # 21
Sebastopol, California  --  800-801-1773

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